New Media undergraduate majors are immersed in concurrent studies of multiple subjects throughout the program. Design and technology skills converge and complement each other to produce engaging, media-rich experiences.
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The New Media program is highly organized and structured to ensure the best possible results on behalf of our students. All listed prerequisites for each course are required. Each course is designed to assume thorough skills and experience accrued in previous New Media department courses. Prerequisite design and production skill sets are expected to be retained and applied in all assignments, which are evaluated and graded on this basis.
Waivers or concurrencies may be granted only upon submission of work produced which achieves the equivalent level expected at the end of all prerequisite courses.
This course focuses on developing design and production skills using industry-standard digital tools to efficiently and accurately produce graphic communications destined for print publication. Basic visual design and production techniques are covered, including research, concept, layout, typography, and approaches to corporate identity and branding. These topics and techniques are critical to achieve effective design in any New Media industry, whether it be print, web, interactive, advertising or marketing communications.